![]() While you can search by a phrase instead of a hashtag, we’ve found that the content tends to be more “on topic” when a hashtag with the phrase is present. Since they’re searchable and clickable, hashtags are great resources for research. If you want to make sure that the right people see your content, Twitter hashtags are how to make it happen. Twitter users are well-versed in hashtags and regularly click on hashtags they see on the platform to find out what other content is available about the topic. This makes it a lot easier for your target audience (the people doing the searching) to find your content. Hashtags make your content easily searchable and groupable. Let’s take a look at five ways Twitter hashtags benefit users. There are several reasons why you should use hashtags in social media-particularly if you’re an influencer or marketer. This just means that you would use the hashtag “#AccessibilityIsAwesome” instead of “#accessibilityisawesome.” Why Use Twitter Hashtags? This isn’t a common practice but it can be incredibly helpful to people who rely on screen readers to consume content. To make sure your hashtags are accessible to those using screen readers, be sure to capitalize each word of your hashtag. If you want to see content about influencer marketing, for example, you’d search for “#InfluencerMarketing.” Hashtags got their start on Twitter in 2007 but their usage has since spread to other social media platforms. They help users on a social media platform find content about a specific topic. 5.5 What’s trending on Twitter right now? How to Find and Use the Best Twitter Hashtags: What Are Twitter Hashtags?Ī hashtag is a word or phrase (without spaces) preceded by a pound or hash symbol (#). ![]()
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